Basis is your vision. Understanding your business goals, together we analyze the initial position of your organization. The SWOT analysis selects and assigns the recognized facts to the following criteria: Strengths, Weaknesses, Opportunities, and Threats. The subsequent target-performance comparison identifies the public relations challenges. The communication goal, target groups and PR message are the key components for the conception that leads to explicit means for implementing the tactical planning.
Through media relations, I work with your target media in order to inform your customers, prospects, and multipliers of your corporate business and products. The aim is that you appear in a favorable, consistent and credible light. For positive and broad coverage, vibrant and dynamic content is essential. Based on your input, I make use of my storytelling skills and deep knowledge of the target media to wrap your message in content that generates interest. Readers profit from easy to understand editing of complex topics. The intention is to inspire, educate, inform, and entertain your desired customers so that they come up to you instead of you searching for them.
A professional digital appearance is crucial for effective and efficient public relations. Websites are a must-have digital platform in the marketplace to highlight leadership and build brand recognition and trust. They provide value for customers and prospects, as well as credibility for your business and key executives. My full-service support, together with specialist partners, reaches from digital strategy and structure, copywriting and typography to layout and programming. These entire aspects fuse together to create an interface that facilitates easy access to your content and communicates function, besides featuring an appropriate aesthetic. In contrast to printed presentation material, your website is dynamic and in ongoing development. You should introduce gradual improvements and updates to keep your website effective in serving its function.
Instead of relying on loud advertising, you can use content marketing to win your customers' interest with content that has substance. You provide a knowledge pool around your subject area, which your target group will gladly and regularly access. Your own products and services step into the background. Possible content goes far beyond your product range. You create content with which you address the needs of your customers and retain their interest.
Are you passionate about your topic, but unsure how to bring your offer to the world? How do we manage to spread our message in an authentic way, i.e. in accordance with ourselves, without bending ourselves? Does it really help to be conspicuous and loud, above all? I am convinced that for sustainable success we need the individual balance of our own personality, target group and available energy. As expert, you will find the starting point from which you can embark on your successful path with joy and ease. Your visibility does not need to be loud, but authentic and effective, in harmony with messengers, content and recipients.